The study includes detailed information about revising terms and conditions to help you amend yours. In other words, social gatherings, parties, conferences and celebrations are responsible for showing the public that business is going well. She completes: And to understand the clients needs, you need to interpret beyond what they say.. Conference organisers, accommodation providers and corporate travel management companies are keen to offer businesses added value to their customers through the provision of leisure opportunities. Through what channels can you get MICE tourism products on the European market? MICE travelers also usually spend 17.5% more than leisure tourists. Reported challenges faced by the MICE sector in China include improving sustainability and meeting the increased need for professionals in business travel, events and hospitality. Company trips improve the work environment and help build a strong work team. Organizing a MICE event will bring advantages to your company and its workers. (Meetings, incentives, conferences & exhibitions). In Spain, it generated 178 billion Euros in 2018, representing 14,6% of the countrys GDP. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc. The acronym MICE is a general term for the events industry itself. Figure 2: Popularity of Bleisure is Increasing, Source: Global Business Traveler 2021 Report, SAP Concur/Wakefield Research. Looking from inside: what experts in the field say. Both markets are important depending upon your product. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization. Non-traditional accommodations in locations that are further away from business districts provide guests with more opportunities to discover the destination they are visiting in new ways, interact with local people and communities and enjoy a more authentic experience. Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. Business travellers from Germany and the UK are keen on bleisure, spending, on average, 3.2 days and 2.8 days respectively on bleisure trips in 2018. Your email address will not be published. You should be prepared to negotiate. Table 1: Characteristics of the MICE Segment, Decision-making Priorities for Meetings/Conferences. WeChat, the communications and retail platform, has been optimised to include features such as event registration and payment, real-time customer service and feedback, and onsite social engagement. For more information about developing suitable travel products for a variety of tourism niches, consult CBIs. After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. The Meetings segment is the largest of the four. In other words, that represents 8.5% of all the top international events in the planet. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years. Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. This ranges from small meeting to large meetings. In recent years, a change of trend has been perceived in these types of events towards places which offer a pleasant climate, seeking warm climates which allow this type of MICE events to be held year round. Furthermore, MICE tourism can encourage development in a destination, particularly in the areas of convention and exhibition centers, improvements of airports and other transport infrastructure and various urban renewal schemes. This growth has been particularly prominent in Asia, where tourism in countries such as China and India have increased significantly. It is important to focus on the local and regional markets in the short to medium term while the long-haul business travel market begins to recover. Audit your current trips to identify those that might be suitable to adapt for business travellers. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window). I have no forecast to work in any other industry, says Paula Lewis, Marcomm professional that organized events to brands such as Visit Florida and Choose Chicago. But who are these traveler and what they look for? The successful business we have generated has been due to consistent marketing efforts in the European and regional markets, and includes medical professionals, NGOs such as Rotary International, and local companies. This study examines the role of MICE destination attributes on the formation. It is also because our world has become more interconnected and globalised, thus requiring more meetings, conferences and other events that require international travel. Include a blog on your website and publish content that provides valuable information for your target audience: According to Ascend2, 72 percent of marketers say that creating relevant content was the most effective SEO tactic. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. Trust between professionals, suppliers, clients and participants is more important than ever, with a focus on duty of care requirements. The continuing MICE tourism industry growth (whether physically or online) shall have a positive impactin the growth of businesses, cities and destinations around the world. As we will see in the following section, the reality of business tourism from 2020 has suffered a setback as a result of the Covid 19 health crisis.Although 2023 is forecast to be the year when there is a return to the previous figures, 2019 and before can give us a clear indication as to the importance of business tourism in Spain. CBN Travel & MICE is an experienced travel management company that serves the UK market it is a member of the European Tourism Association (ETOA) and UK Inbound. Thats the only way to reach goals, meet expectations and build up real, branded, rich and memorable experiences. Bleisure experiences may be included and costed within a whole business travel package for the delegate(s). Mexico City and Cancun in the Mexico Caribbean region are MICE hotspots on account of excellent facilities including numerous 4 and 5 star hotels and venues. s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). Meetings can be short in duration (e.g. Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. Developing and supplying travel products for bleisure offers particularly strong opportunities to local tour operators and there are clear benefits: Table 2: What Makes a Great Bleisure Destination? Costa Rica is a tropical country with several climatic zones and a great diversity of microclimates, each with its own characteristics. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Today, the MICE tourism industry moves 280 million people a year in the world, which represents a quarter of the worlds tourists. The researched issue concerns building of an attractive image of the MICE tourism destinations. Business travel is an important sector of tourism which includes tourists who attend congresses, conferences, exhibitions, incentive travels, events and business corporate travels. Team-building events are common in the corporate sector, and industry events, tourism for example, are often high-profile and costly to implement. Annual figures of international tourists visiting Spain for work reasons. The Global Business Travel Association (GBTA), the worlds leading and largest business travel and meetings association, has forecast an acceleration of MICE and business travel activity between 2022 and 2024. There have been more conferences organised and more exhibitions in recent years than ever before. In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. Technologies that support these will be highly sought after. Switzerland, all MICE tourism can be beneficial to a destinations economy. In fact,commercial travel and MICE events go back to the Middle Ages. In a general way, a good beginning is to clearly know how these travelers differ from leisure tourists. And that also includes selecting appealing destinations. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to create the South American MICE Alliance. Based in Jakarta in Java, Panorama Destination is a destination management company that provides logistical support for the MICE industry. The great advantage is in the technical improvement of employees, who can use their knowledge to improve production processes. When planning a MICE, aim to start from the beginning, asking yourself the 5 Ws and the 2 Hs first: These are the most fundamental questions for common problem solving youll need to sort out when you start planning any MICE event. So its about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. Pre-pandemic, the MICE industry hosted more than 266,000 annual events and 29 million participants, generating revenue of US$24.97 billion. This includes returning residents from countries such as India, South Africa and Brazil where new virus variants pose a significant threat. We, human beings, tend to look for belonging and a sense of community. Nothing to do with pest control, everything to do with business-minded travel. As we are already familiar with the most important aspects of business tourism, let us see examples of what the most common activities and principal motives are for business trips in Spain. European buyers are very keen to work with suppliers who have one or both and you should consider how to promote your sustainability actions as a tour operator. MICE comprises four event subfields. Easy access is the top priority for business travel planners, Planners often rely on existing networks, especially Associations that have a network of offices/locations, Planning and scheduling, often several months in advance, or longer, Transportation options air, train, road, Accommodation, for example hotel, B&B, guest house, local accommodation suppliers such as Airbnb, Booking.com, Venues, such as exhibition centres, sporting venues, conference halls, meeting rooms for hire, offices, museums, Facilities technology available, other meeting needs. European tour operators that sell MICE products to European business tourists are bound by strict regulations to ensure the safety of their travellers and to protect them financially. The top sex tourism countries in the world, 13 Social impacts of tourism + explanations + examples, 10 Economic impacts of tourism + explanations + examples. In this video we will introduce the concept and talk about all of the players and stakeh. Both specialist operators and OTAs offer good opportunities. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Don't miss any news and discover the latest trends in event organisation.