68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. In the space of 20 years, the black hair care market has undergone a profound transformation. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Ethnic hair and beauty brands market their products toward black consumers. Growing Demand for Men's Beauty Products. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. It gets her to think, Oh, my hair is nice., This is what we get when we go to Black hairdressers, she said. In 2021, 93% of the nail technician workforce is female and 7% is male. 43% of black spending power can be attributed to women. But exactly how much do these companies rake in each year? There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. Thats why they carry on with the Sunday Wash Day ritual, which was an African-American weekly tradition to prepare for church by steaming their hair at the hairdressers. The main market driver for the growth is the increasing frequency . Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Most of the beauty products that cater to black women are produced in Asia, why is that? Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. The global cosmetics industry is valued at $380.2 billion. 87% of black women prioritize clean and safe products. I have Italian and North African assistants who tried ORS or Cantu and loved it. What is the market size of the Hair Salons industry in the US? A huge trend in retail in the last few years has been demand for organic and clean beauty products. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. 7. Brand. When you see the pictures or the appearance, you can see that no ones done my hair, she said. No such thing as bad publicity? Globally, the industry is strong and only getting stronger. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. Detailed research and segmentation for the main products and markets. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. We get to see ourselves.. Want to know more about the UK business insurance landscape? News flash: Black women know beauty. The hair extension market industry is projected to grow from USD 7.2 Billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2030). LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. In Europe, the biggest market is France then its the United Kingdom. In 2019, the global hair care industry saw revenues of $12.9B. Experts project that styling product spending among black consumers will decline from 2021 to 2025. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. 2. 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. Shea Moisture is very targeted and not very versatile but they have great products most specifically for curly hair types. We explore all of this below. 85% of women color their hair at least once every eight weeks. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. You dont need to be black to have dry skin or curly hair. Their contribution to the UK economy. It would be a real positive if all salons could be able to do black hair.". They didnt understand that there wasnt a strong network of Afro hair stylists across France. Black beauty needs to break the glass ceiling and head towards the mainstream. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). Most of the natural hair care products contain . As of 2019, there are over 700,000 hotels and resorts worldwide. . In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. Studies show that black consumer spending increases with the number of black hair and beauty products available. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. I want to spend on Black businesses, she said. Thats 18.9% of the total $3.04B market. In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. In 2017, the sales value of relaxers in . Hey! They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. Having a familiarity with Afro-textured hair would be an improvement.. There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare . Also, fun fact! I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. 4. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. 28. For 2017, the England estimate (36.1 million tonnes) was . BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. Shampoo and conditioner sales have continued to grow among black consumers in 2019 and 2020. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. Overall, how is the black hair care market performing? Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. 12. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Is this OK with you? There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). Read on for some amazing stats. 31. Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. 27. 20. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. 5. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments. (Research and Markets) #2. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. Updated December 6, 2020. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). 1 in 4 black women have difficulty finding products for their hair. 30. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. Calma Ritchie, 55, now has a loyal clientele at her salon, XL Hair Design, but she began working out of her living room or kitchen. 14. To improve your experience with us, we use cookies for analytics and personalised advertising. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. One client asked me Why dont. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. Hmm. She currently lives in Leeds, in northern England. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Lets circle back to the consumers. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. (IBIS World) #3. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. 41% of black American women say that the COVID-19 pandemic has forced them to change their hair routines, leading to increases in new product category spending. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . 37. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). Black women are more likely to report spending more money on products for their hair than white women. We will use more subtil methods such as keratin, brazilian blowouts, more sophisticated flat irons. They like taking risks and they encourage women to show off their style! In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . (Condor Ferries, 2020) There are at least 91,000 hotels and motels in the US, around 52,000 of which are hotels. THE VALUE OF EVENTS. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. 19. Households of low-income families make up 43.3% of the natural hair market spending. Hair tint retouches have become more popular than highlights in the hair in 2022. Revenue in the Hair Care segment amounts to US$1.91bn in 2023. Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. The US online flower shop industry grew by 8.5% between 2015-2020. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). Looking on is Eddy Macina, a stylist who has learned his trade there. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. Advanced economies experience somewhat sluggish growth in 2019. The North East has the lowest number with 2,766 nail technicians. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. 33. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. LOral didnt come to us and say, Now you can wear an Afro, she said. Brian Swarry, the studios owner, offers extra instruction via Facetime while a junior hairdresser watches and listens. However, American hairdressers knew how to use and promote the line. Whats the state of the black hair care market in 2020? Our clients rely on our information and data to stay up-to-date on industry trends across all industries. 35. They invest a lot in hair care but dont necessarily know how to get the best value for their money. Canada's flower industry is worth $602 million. Coronavirus and African creatives industries: Wher. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. Plus, receive other occasional bits we think you'll enjoy, like competitions and offers. 18. Although the so-called cost-of-living-crisis could also have a part to play. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. Unlike LOral, Indian brands like ORS put emphasis on listening to their consumers and adapting their marketing strategies if they have to in the eve of a launch if they spot a mistake. Keep reading below to learn about the driving factors of the natural hair movement today. An assessment of the competitive landscape and market shares for major companies. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. Hair care is big business. Can you give me an example of a difficult brand launch that failed in the French market? Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. In 2020, the global black hair care market rose to $2.5B. Its not as easy as just, Im going to learn Afro hair.. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. A boom that can hopefully be repeated. To learn, she has turned to tutorials by Black hair experts on Instagram. 70% of black women read labels on hair care products, 26. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). 40% of respondents said they were intending to grow their business. Beauty Sales. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. Black women experience more hair anxiety than other women. 44. Black women spend more money on products for their hair than white women. Rounding out the top 5 are Este Lauder, P&G, and Shiseido. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. Keep reading to learn more about the power of black dollars. Industry revenues are expected to recover to this pre-COVID high by 2022. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. Subscribe today for the latest news on Hair, Beauty and the Barber industry. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. Or check out our key takeaways for the most important facts you need to know about the black hair industry in 2021. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). "The Global Black Hair Care Market size is expected to be worth around US$ 10.02 Billion by 2023 to US$ 15.34 Billion in 2033, growing at a CAGR of 4.84% during the forecast period 2023 to 2033.". However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. The market research report includes: Historical data and analysis for the key drivers of this industry. 28. We use cookies to guarantee you the best experience on our site. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. This seems like a commercial misstep. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. Ashley Turner @Ashley_MTurner. The French African woman is very educated, cultivated and engaged. The global hair extension industry is expected to reach a market value of $10 billion by 2023. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. 35% of black people who prefer natural hair have had their hair colored once monthly or more. yet policies that forbid black hair . Hmmm. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. Anyone can read what you share. It is an unremarkable scene, except that the junior hairdresser is white. Across the UK, cases of black children being punished for their hairstyles have escalated. However, in 2021, product claims drive black consumer purchases more than ingredient lists. It may surprise you to learn that not all brands on the ethnic hair care aisle are owned by black people. United Kingdom Hair Care Industry Reports . Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. In 2020/21, roughly 6,600 people began an apprenticeship. The black hair care industry generates billions but the US is missing out on the market. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. One unique global photoshoot was enough in terms of branding and no market localization was needed. White women show explicit bias toward black womens textured hair. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. Theres a lot of work involved. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. In 2022, there was a spike in short hair transformations like shags and wolf cuts. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). In London for example, you can go to Josh Hair to learn everything you need to know about hair styling. It is estimated that 10 000 new products are introduced to the market annually. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. In 2020, the size of the global dropshipping market was estimated at $128 billion. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. 41. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. Industry revenues are expected to recover to this pre-COVID high by 2022. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. And today, these Island-repping music stars are deeply influencing womens style. . Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. In 2020, the global black hair care market rose to $2.5B. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. In the US, black people spend 18% of their annual income on hair care and beauty products. The Natural Hair and Loc Bar in the Brixton area of London. 94% of people working in beauty in 2019 were female. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. Black Hair Industry Statistics 2022 1. The US is the leading country globally in the hair wigs and extensions market. In France, most of the hair traditions come from Africa like box or threaded braids. The market is expected to grow at a CAGR of 6% and is . Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. Black consumers in the US spend disproportionately on styling products. This woman is Agns Cazin. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. An assessment of the competitive landscape and market shares for major companies. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. 38% of black hair consumers express a desire to try new styles. 32. There are 21.8M posts tagged under natural hair on Instagram. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. It pays your legal costs and any compensation due too. The global hair care industrys revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs.