Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. There are plenty of people (often very young) who show up with that intent. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Fast Feb is back but its looking a little different for 2023! If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Edit your sponsorship agreement team online. Collect evidence throughout the race season testimonials, statistics, etc. All sponsors are encouraged to attend racing events. Everyone from the outside thinks that everyone racing cars has sponsors. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas In the industry this is known as "activating" the sponsorship. She also has edited and produced online content for those publications. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Feel free to email jess@racingmentor.com. Neither Agree Nor Disagree 2.18%. 2. These details usually include your name and contact details and the name and contact details of the potential sponsor. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream 02. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. w$ 4iw*\xKLZwI[}K|=Q|>W`! Easily Editable, Printable, Downloadable. Sponsorships are not charity. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Create a clear list of features and benefits that you can pick and choose from. Create a portfolio, be presentable and professional. Sponsorships help defray these costs. Sample page from the Racing Mentor proposal template. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. A business or group sponsors a racer, providing monetary support. Do you have a special story? We work together, help each-other out, and do all we can to make sure well have a great race. Keep that in mind when frustration sets in along the way. Everyone from the outside thinks that everyone racing cars has sponsors. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. What assets of your property could potentially provide a good match for your sponsor's objectives? 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Click the link below to read more. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Sponsorship brings so much more than a logo on a car . Before you even consider approaching a sponsor, put together a sponsorship . This is how you present yourself as a racing driver and show your value to potential sponsors. xref You might be operating in a specific niche (see below for more details) or area. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Consider what will be most impressive to the types of sponsors you want to target. How long you have been racing. From NASCAR, to Club Racing, to go-karting. Until recently, this was called the Busch Grand National Series. It's time to submit your sponsorship proposal. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. And you can use it to find sponsors for your event through our Sponsor Finder tool. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. But there are two big things that help you find success. *} Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Will they be seen as an innovator in their company if the sponsorship succeeds? There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Talk to mechanics, auto shops or dealerships. Do not plead. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Simply putting a name out doesnt always mean it will come back as added revenue for a company. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. No matter what you do, try and bring consistency into all elements of this process. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n stream 1. If anything, it means the opposite. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Ask the sponsor for a specific amount of money. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Sign it in a few clicks. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Do your posts get engagement? 68 0 obj <> endobj Is your account popular How many Thousands of followers do you have? If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. The kind a marketing agency might present to a client they want to get on board. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Are you going to help that business make more sales? This will re-iterate facts about the event benefits, and features. "What does my event have to offer to potential sponsors?". The racing team approaches a mid to high scale business organization asking them for sponsorship. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. You might be messaging lifestyle brands on Instagram. When it comes to drafting your proposal, you can use either a presentation or document format. Generic sponsorship proposals have little chance of convincing would-be benefactors. Its so much easier to close a sale with someone youve already built a rapport with. It takes only a couple of minutes. You and any potential sponsors need to work together to achieve what you both need. Expect serious, cutthroat competition with the higher stakes. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Want to race with packed stands and screaming fans? Here's the real key: This marketing deck isn't about you, it's about them. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. After all, they're after your event as much as you're after their sponsorship! If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. You might be getting involved in discussions on LinkedIn. 0000000839 00000 n Look for brands that are actively trying to promote themselves and look at how you can add to that. . Organize the proposal in sections. Use your market research data to request a feasible amount. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. But avoid: Well done on getting to your first sponsor meeting! Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. . Offering hospitality and a TV audience isnt enough. Team Racing Sponsorship Proposal Our desire . So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Disagree 0.87%. Try reframing any negative thoughts into something more positive. This deck can help spark conversations that eventually lead to a sponsorship proposal. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. 10+ Automotive Sponsorship Proposal Samples 1. E@!Euq[dIV%ehJQ5$ The best way to learn about racing sponsorship is to read as much as you can about the subject. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. You now have to deliver on your sponsor's expectations and, if possible, exceed them. This is a more simple document that tells your story. NHRA/National Dragster. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. You do not need to include every cost. Download. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Race Car Sponsorship Agreement Template. Choose a page or event your audience would likely follow, e.g. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). This is by far the most useful and engaging type of proposal and the kind the template will help you create. Your approach should include details of how youll provide value to them. Always be thinking of ways to reach new people. 0 Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. The organization aims to organize events such as auto motor racing, harness racing, slots . 0000002058 00000 n Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. If you dont, it might be worth working with a designer to create this as they work on your proposal. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Racing cars is a very expensive pastime. Do you have a very popular online presence? Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship.